Offers by Buying Journey Stage
Make sure you have enough offers by stage of the buying journey.
GTM Daily Blog
A daily editorial from Mark, Founder of TACK, dedicated to the latest thinking in B2B go-to-market.
Its mission is to help you match your go-to-market to how people actually buy today.
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People-first GTM Framework
This framework will finally help you understand the difference between all of the terms we've seen thrown around over the last 15+ years.
Mark Kilens
Jun 25, 2025
Podcasts Made With and For Customers
Most podcasts are geared at reaching a wider audience and activating the top-of-funnel demand creation process.
Mark Kilens
Jun 24, 2025
Who Should You Call?
When in doubt, go direct to the people who closest to the customer, or straight to the source.
Mark Kilens
Jun 23, 2025
Cohort Based Attribution
Identify all the new leads that were generated in a given month and see what was their first touch attribution source.
Mark Kilens
Jun 18, 2025
Influencer Marketing Research
Here are some ways to do influencer research.
Mark Kilens
Jun 17, 2025
Zero Click Content
The three channels I would focus on are social networks, generative search engines, and email.
Mark Kilens
Jun 16, 2025
Voice and Tone
It’s so important to consider how your company conveys who they are through the tone in your copy, messaging, videos, and so on.
Mark Kilens
Jun 13, 2025