10 Free Go-to-Market Resources
Here are 10 of my top resources I use every single month as a VP of Marketing.
A daily editorial from Mark, Founder of TACK, dedicated to the latest thinking in B2B go-to-market.
Its mission is to help you match your go-to-market to how people actually buy today.
Here are 10 of my top resources I use every single month as a VP of Marketing.
15 golden rules of leadership from my 15 years of leadership experience.
It makes very little sense to create lead magnet content alone.
To be a truly untied GTM team you need to set one North Star metric that all the go-to-market teams try to achieve together.
Here's a really simple way to validate assumptions, get closer to your customers, and do it quickly.
If you're writing posts for a company page on LinkedIn or any company on any social network, don't do this.
First impressions matter a lot. So it shocks me that we don't spend more time crafting people-first headlines.
There are three types of marketing team members I'm hiring.