Person Optimization vs. Channel Optimization
A shift is coming. Do you feel it?
A daily editorial from Mark, CEO of TACK, dedicated to the latest thinking in B2B go-to-market.
Learn how to match your go-to-market to how people actually buy today.
A shift is coming. Do you feel it?
Influencer marketing needs to enter its next phase and that phase is about specificity and to resonate more with the right people.
Build an audience first, product second.
Finally, a way to truly make sure your brand's identity....
Both require education and taking a people-first approach.
I was floored the other day.
I think the time has come for marketers to diversify.
Long-form content like ebooks and guides are useless now.