Simple, yet very important tip today.
Make sure you have enough offers by stage of the buying journey.
Awareness Stage: Thought leadership pieces, research reports, webinars, frameworks/templates, events.
Consideration Stage: Assessments, free trials, videos, webinars, customer examples, guides.
Decision Stage: Free products, sales demos, interactive demos, workshops, customer stories,
I say about half of the offers should not be gated and the rest should mostly be gated by only requiring email or work email.
Only extremely high purchase intent offers should require anything more than an email.