The future of of content marketing is partnerships.
It makes very little sense to create lead magnet content alone.
Things like:
- Point of view guides
- Research reports
- Courses
- Free tools / graders / assessment
- Customer examples packs
- A combo of two or three things in the list
It makes almost no sense to create a generic ebook, ultimate guides, templates.
Basically anything ChatGPT could produce in seconds to minutes.
It’s much better to get two or three companies to co-create the piece.
Have a strong agreement on how to follow-up with people who engage with the content.
Each company should be required to follow that to the tee.