B2B GTM is Broken

Match Your Go-to-Market to How People Buy Today

TACK modernizes how businesses go-to-market by matching their marketing and sales to how people buy today.

Creators of the People-first GTM Model, we help businesses use storytelling, relationships, and partnerships to fuel growth.

We partner with GTM leaders to create, capture, and convert demand into revenue by putting people at the center of every interaction and experience.

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50%

Customer acquisition costs are up nearly 50% over the past five years

ProfitWell

77%

of B2B buyers state that their latest purchase was very complex or difficult

Gartner

80%

of B2B buyers have switched suppliers that are unable to meet buyer expectations

Accenture

PEOPLE-FIRST GTM

A tide shift needs to happen

We believe businesses should not be constrained from growing better. Moving from a model that’s focused on using software to grow to partnering with people to grow.

Changing from a company-first, rigid approach to a people-first, flexible approach that creates conditions for fast learning and deployment.

A shift from focusing on the go-to-market process to focusing on how people buy. Then designing a process to match.

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Grow an Audience

Distribution leverage is one of the most important things. We helps brands find ways to grow their audience using a People-first approach.

Capture Demand

The traditional company-first channels don't work as well. We'll help you find a way to capture demand that meets buyers where they are.

Position to Win

Positioning and messaging are arguably the most important thing today. But it's not easy. We have a proven process and frameworks to help.

Marketing Leadership

We have years of leading marketing teams of all sizes. Our approach is to unite your go-to-market teams and build a customer experience that people won't forget.

Match Your Go-to-Market to How People Buy Today

Pressure on Business Today is Immense

50%

77%

80%

A tide shift needs to happen

We Love Our Customers

TACK Helps B2B Companies Match Their Marketing and Sales to How People Buy Today

Our mission is to make every experience and interaction with a business more human.

Membership community & education for marketers.

On Demand GTM Services for startups & scaleups.

TACK Insider is the only community dedicated to People-First GTM

Membership community for marketers that's packed with education and resources to grow your career.

Build a Better a Go-to-Market Strategy

Grow an Audience

Capture Demand

Position to Win

Marketing Leadership

Get a Free One Hour GTM Assessment

Download the People-first Workbook and get started using People-first GTM