Melissa Meredith
GTM Superpower: Leveraging data to drive marketing success.
Work History
With over 13 years of experience in marketing, Melisssa helps B2B brands grow through content strategy, messaging, and go-to-market execution. Over the years, she's partnered with companies in cloud technology, cybersecurity, identity management, manufacturing, and professional services, shaping strategies that align product, marketing, and sales teams to drive revenue and strengthen market positioning.
Her expertise spans content strategy and creation, go-to-market planning, digital marketing, and messaging development. She's built and managed content teams, led full-service marketing initiatives, and developed campaigns designed to build trust, create awareness, and generate demand across the entire buyer’s journey. Her work includes optimizing digital programs through SEO, paid media, and email, while using data and analytics to measure impact and continuously refine performance.
She's consulted independently and served in contract roles with companies such as Salesforce and MRM, where she crafted messaging strategies, executed partner marketing programs, and built frameworks to fuel long-term growth. These experiences have allowed her to combine strategic consulting with hands-on execution, delivering marketing solutions that are both customer-centric and outcome-driven.
At the core of her work is a belief that marketing should be intentional and tied directly to business outcomes. She emphasize quality and relevance over quantity, collaboration across teams, and strategies rooted in data, not assumptions. If you’re looking for a strategic partner to sharpen your content marketing and go-to-market strategy, she'd love to connect.
Expertise
Content Strategy, Content Development, Content Management, Marketing Audit, Marketing Channel Implementation & Development, Data & Analytics