Scott Murtaugh

Scott Murtaugh

GTM Superpower: Identifying ideal customer & partner profiles (ICPs & IPPs).

Work History

My journey began with a passion for building and scaling businesses through strategic product development and impactful partnerships. I led global partnership efforts for Reachdesk, specializing in innovative corporate gifting solutions, expanding its market reach and driving significant revenue growth. My experience also includes leading a high-performing team at Yext responsible for building and nurturing over 175 strategic partnerships with industry giants like Apple, Facebook, and Google, resulting in increased sales, expanded product integrations, and a strengthened global footprint for the company and its clients. Earlier in my career, I was in charge of product and operation at Loop & Tie. I helped them grow by planning things smartly and ensuring we built the right products. We devised creative ways to attract new customers, like using social media ads and teaming up with other companies. This helped us get more users and make more money.

Throughout my career, I've consistently sought out opportunities to connect, collaborate, and create value through the power of products and partnerships.


I am a seasoned professional with a deep understanding of the product lifecycle and the power of partnerships. My expertise lies in:

  • Product Strategy & Development: I possess a comprehensive understanding of the product lifecycle, from identifying market needs to guiding the development and launch of successful products.
  • Partnership Ecosystem Development: I excel at building and nurturing strategic partnerships that drive mutual growth and create value for all stakeholders.
  • Go-to-Market Strategy: I have a proven track record of developing and executing effective go-to-market strategies that attract target audiences and drive product adoption.
  • Leadership & Team Building: My leadership style fosters collaboration, empowers team members, and cultivates high-performing teams that deliver exceptional results.
  • Market Analysis & Customer Insights: I am adept at analyzing market trends, identifying ideal customer profiles, and leveraging customer insights to inform product and partnership strategies.