Shannon Curran

Shannon Curran

GTM Superpower: Helping founders define their unique positioning.

Work History

  • Founder and Marketing Exec at SSC Consulting, helping early stage founders define the 'why does it matter?'
  • VP Marketing at MadKudu
  • Lead brand and content at OpenView VC and Quickbase
Shannon Curran is a marketing advisor and leader specializing in brand, organizational development, and go-to-market strategy. Most recently, she was the VP of Marketing at MadKudu a revenue intelligence platform, accountable for all pipeline generating activities and hiring and scaling the team. Previous to MadKudu, she ran content, brand, and campaigns at OpenView, as well as advised the portfolio and potential prospects. She started her tech career at Quickbase building the content, comms, and brand function. Shannon is passionate about storytelling that drives revenue and strong market differentiation that propels growth. She has 8+ years experience building, coaching, and scaling high performing teams, and she continues to mentor them all to this day.


Brand, Content, GTM strategy, Organizational Design 

Launched first thought leadership + influencer program at Quickbase resulting in 2x increase in brand awareness.
All managed direct reports Shannon has recruited over her career have been promoted in their roles.
Built first brand + demand engine at MadKudu resulting in a 2x increase in conversion on the website and largest pipeline generating quarter to date.