Using data to drive decision-making
Senior Marketing Manager with a proven track record in creating and implementing successful B2B marketing strategies, specializing in account-based marketing and demand generation. I have worked across multiple industries, driving predictable pipeline and improving business efficiency.
With a master's degree in marketing, my expertise lies in aligning marketing and sales teams, optimizing paid media efforts, and managing multi-channel ABM programs. I'm passionate about driving growth and always on the lookout for new challenges in the B2B marketing space.
Account-based marketing; account selection, channels and tactics, KPIs, sales and marketing alignment. Industry expansion; target industries, target accounts, messaging, content, channels and tactics.