---
title: A Principle of People-first GTM
description: The importance of surrounding people with the voices and minds of people your audience already respects and trusts.
image: https://www.tackgtm.com/hubfs/4O4A8346-X4.jpg
---

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# A Principle of People-first GTM

The importance of surrounding people with the voices and minds of people your audience already respects and trusts.

[Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens)

 Jul 1, 2025

---

Infuse the right people (creators, influencers, customers) into all parts of your go-to-market.

That's what I have recently been discussing with many GTM leaders.

The importance of surrounding people with the voices and minds of people your audience already respects and trusts.

To me, it's the ultimate version of [Ecosystem-led Growth](https://www.crossbeam.com/what-is-ecosystem-led-growth).

Partner with the people that matter or mean something to your audience. The key is a partner. Sure you can pay them. But don't pay them for a one-time thing. Infuse them into your brand and go-to-market that's meaningful and real. Something that goes beyond a transaction.

Here are some interesting stats from a 2022 HBS study. The number one thing that drives influencer marketing ROI? Originality.

It's one of the principles of People-first GTM.

So today's tip is to find ways to partner with the right people in different parts of the customer journey (aka your go-to-market strategy) in ways that are original.

## Similar posts

<https://www.tackgtm.com/blog/people-first-pr>

### [People-first PR](https://www.tackgtm.com/blog/people-first-pr)

Brand storytelling is best done through the voice and personalities of actual people. 

 Mark Kilens  Dec 6, 2024

<https://www.tackgtm.com/blog/the-power-of-partnerships>

### [The Power of Partnerships](https://www.tackgtm.com/blog/the-power-of-partnerships)

People-first GTM is about the dance, not the walk.

 Mark Kilens  Dec 19, 2024

<https://www.tackgtm.com/blog/search-experience-optimization>

### [Search Experience Optimization](https://www.tackgtm.com/blog/search-experience-optimization)

People search on social sites, in communities, on websites, with ChatGPTs, and in even other ways and places. 

 Mark Kilens  Feb 20, 2025

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