Here's a take. Bring more 'valuetainment' to B2B. We've been saying this for awhile but now I think you can't ignore it.
Entertainment needs to have two siblings though.
Value and education.
You can't just produce another eBook. If you do, it better be entertaining and give people near instant value as they consume it.
You can't just create another product video. It must be both entertaining, valuable, and educational.
You can't just create another podcast. It must be fun, unique and entertain people. While also delivering value
Or you could do those things and miss the mark and wonder why they aren't performing to your expectations.