Better B2B Buying Experiences
B2B buying can be quite painful. More companies should adopt one or more of the flavors of Product-led Growth (PLG).
Finally, a way to truly make sure your brand's identity....
Making sure all teams, not just marketing, follow what's documented and outlined in your business's brand book is about to get a lot easier.
Introducing a brand brain.
An AI-powered assistant that takes all of the information from your brand book and provides real-time feedback and instruction for someone as they create copy, design graphics, write emails, build website pages, etc.
Finally, a way to truly make sure your brand's identity, voice, promise, and values truly come through in the work your team's produce.
This is still a new concept as of 2024.
I have seen a few very large P&G companies create one. They are still a bit far off for a regular business to create but they will be here soon enough.
Stay tuned.
