High-Level Brand Positioning Framework

Introduction & Foundation: Vision, mission, value prop, and the purpose of this framework

Brand Identity & Pillars: Core traits, tone of voice, and the principles every experience should deliver

Market Context: Category evolution, external forces, and industry trends shaping demand

Audience & ICP: Who we serve, ideal customer profile, buying groups, and personas

Problems & Market Drivers: The pain points and urgency that position {COMPANY] as the right solution

Positioning & Messaging: Our low-rise and high-rise statements and how to use them

Differentiators & Proof: What sets us apart and why customers trust us

Framework Usage & Expectations: How to apply this framework across teams and touchpoints