How do you create B2B content that actually drives results across markets and teams?
How can AI speed up content creation without stripping out the human side of marketing? What do the best marketers know about the overlap between content, product marketing, and SEO?
Camille Trent, Content Marketing Lead at Auror, breaks down what it takes to build stronger B2B content in an AI-shaped world. She shares how marketers can turn transcripts, customer conversations, and internal knowledge into better campaigns, why long-form content still works when it’s sharp and well edited, and how content, product marketing, and SEO are becoming more connected than ever. Camille also digs into the balance between creativity and brand fit, arguing that great content starts with knowing your audience and creating something worth their time.
Jump into the action:
(00:00) How to think about YouTube Shorts for B2B marketing
(05:34) What agent-ready content could mean for the future of search
(08:37) Why human, thoughtful content will stand out more in the AI era
(11:53) How Camille approaches content across global markets
(13:32) The real difference between regional messaging and simple localization
(17:00) Where AI actually helps in the content creation process
(19:20) How to turn transcripts and interviews into campaign gold
(22:53) Why content marketing and product marketing are blending together
(30:07) Should SEO sit inside product, content, or product marketing?
(33:47) Does long-form content still work in B2B?
(35:22) How great marketers mine raw content for stories, sales, and product insight
(36:12) Why documentation may be the next big content unlock
(40:43) What content depth can tell you about buyer intent
(43:17) Why the best B2B content starts with a bullseye audience
(44:27) Camille’s rule for creativity: hire specialists that fit your brand

Connect with Camille Trent: https://www.linkedin.com/in/camillehansentrent/

Check out: https://www.auror.co/

Produced in partnership with Share Your Genius: https://shareyourgenius.com/
Mark Kilens

Mark Kilens

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