One of my favorite ways to unite go-to-market teams is through using a V2MOM.
A V2MOM stands for Vision, Values, Methods, Obstacles, and Metrics.
It's a great way to cascade goals and keep the agreed upon strategy for how you're serving buyers and customers across your united go-to-market teams top of mind.
Each person, C-Level down to individual contributors, should have their very own V2MOM.
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