Surprise Them Each Day
Here's something that I think would go a LONG way in creating more customer delight and directly influencing word of mouth factor.
What makes a great SPIFF?
Voices of People in Company Posts
If you're writing posts for a company page on LinkedIn or any company on any social network, don't do this.
LinkedIn Company Pages Need Help
They suck because the company is posting mostly self-serving content, the posts aren't written well, and they don't engage with other posts or pages.