Quarterly business reviews happen all the time for sales teams and with customers.
Taking an inspiration from that, here's an idea.
What if you run a quarterly business review with all of your internal stakeholders for the website.
Your website is your digital storefront. And for most B2B businesses, its' literally their store.
Making sure it's performing at the highest standards is pretty important.
You could review website performance metrics, UX/UI metrics, conversation rate metrics, and channel metrics.
Looking at what was shipped, what was updated.
What worked and didn't work last quarter.
Reviewing the plan and investments for next quarter.
You could include stakeholders from different GMT teams to sit in the QBR as well to get their feedback and use it as a way to further unite your go-to-market strategy.
The point is don't ignore your website. Have some rituals so it stays top of mind and performs at a high level.