Customer Journey and Value
Who cares about how it happened, all we want is the outcome. I'm not so sure about that though.
Will websites every go away? Maybe, but probably not for a very long time.
Who cares about how it happened, all we want is the outcome. I'm not so sure about that though.
The importance of surrounding people with the voices and minds of people your audience already respects and trusts.
You can use this framework for more than just the product positioning.