After six months and a run of conversations spanning Reddit, YouTube, website conversion, and onboarding, Mark Kilens and Natalie Marcotullio are hitting pause on GTM News Desk, at least in this format. In their final episode together, they look back at what actually stuck from a season of go-to-market experiments, why "there's no playbook" is the most honest advice they can give anyone joining a startup, and why over-polishing a campaign or a doc is a losing bet in 2026.

They also make their predictions for the next six to twelve months: Natalie argues AI agents becoming the primary buyer is overhyped for now, and Mark thinks the industry is closer to a bubble-bursting moment than most people are willing to admit. Plus, a look at what's to come: Natalie is bringing back her Revenue on the Rocks podcast and Mark is launching a new newsletter on people-first go-to-market.

Jump into the action:
(00:00) Reflecting on where the AI slop cycle stands now
(00:25) Catching up before the show
(02:16) Six months, and a look back at every episode
(03:57) The go-to-market map they've covered, guest by guest
(07:01) Why there's no playbook when you join a startup
(08:55) Prioritizing through experimentation instead of debate
(11:18) Natalie teases the return of Revenue on the Rocks
(12:42) Mark teases a new people-first go-to-market newsletter
(14:47) Prediction: why AI agents won't be buying software yet
(15:39) Prediction: the AI bubble-bursting moment
(18:23) Critical thinking atrophy and AI fatigue
(20:07) Mark's teaser for a Navattic product launch post

Subscribe to Mark’s Newsletter, People-First GTM: https://people-first-gtm.beehiiv.com/

Listen to Natalie’s Podcast, Revenue on the Rocks: https://www.navattic.com/revenue-on-the-rocks

Produced in partnership with Share Your Genius: https://shareyourgenius.com/