Resonance Over Relevance
Resonate: evoke or suggest images, memories, and emotions.
GTM Daily Blog
A daily editorial from Mark, Founder of TACK, dedicated to the latest thinking in B2B go-to-market.
Its mission is to help you match your go-to-market to how people actually buy today.
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Buyer-First Demo Arenas
What's a demo arena or demo center?
Mark Kilens
Nov 14, 2024
Self-Reported Attribution on Steroids
I recently came across an example of this that kind of blew my mind.
Mark Kilens
Nov 13, 2024
Person Optimization vs. Channel Optimization
A shift is coming. Do you feel it?
Mark Kilens
Nov 12, 2024
Influencer Marketing: One Size Does Not Fit All
Influencer marketing needs to enter its next phase and that phase is about specificity and to resonate more with the right people.
Mark Kilens
Nov 11, 2024
Minimal Viable Audience
Build an audience first, product second.
Mark Kilens
Nov 8, 2024
From Brand Book to Brand Brain
Finally, a way to truly make sure your brand's identity....
Mark Kilens
Nov 7, 2024
Problem Aware vs. Problem Unaware
Both require education and taking a people-first approach.
Mark Kilens
Nov 6, 2024