Create a Spark

There are three main ways to create a spark for a movement, community, or brand. By creating a spark, you can rally people around a mission, idea, belief, or something else.

1) Content

Create a piece of content that attracts people and teaches them a different or new way. 

Here are some examples:

• Bitcoin Whitepaper

• Inbound Marketing Methodology

• People-first GTM Model

• Seeking Wisdom Podcast

2) Event 

Host an event that brings people together to learn and experience something new and different. 

Here are some examples:

• Dreamforce

• MozCon

• Marketing Artificial Intelligence Conference (MAICON)

3) Free Product

Build a free product that helps people solve a problem and gets them to believe in and experience a different approach. 

Here are a few examples:

• Dropbox

• HubSpot

• Canva

• Asana

What was your company's spark? Or are you trying to create one now?