---
title: Finding Your Customer
description: Partner-led Growth is all about getting to the relationship in different, more natural ways. 
image: https://www.tackgtm.com/hubfs/Screenshot%202025-04-15%20at%207.34.57%20PM.png
---

[![TACK logo](https://www.tackgtm.com/hs-fs/hubfs/logotype_navy_original_RGB-1.png?width=110&height=29&name=logotype_navy_original_RGB-1.png)](https://www.tackgtm.com)

- [COMMUNITY](https://www.tackgtm.com/product)
  
    - [THE GTM LIBRARY](https://thegtmlibrary.com/)
    - [MARKETING LEADERSHIP MASTERMIND](https://www.tackgtm.com/marketing-leadership-mastermind)
    - [MEMBER TESTIMONIALS](https://www.tackgtm.com/insider-testimonials)
- RESOURCES
  
    - [WHAT IS PEOPLE-FIRST GTM?](https://www.tackgtm.com/people-first-gtm-model)
    - [BLOG](https://www.tackgtm.com/blog)
    - [WEBINARS](https://www.tackgtm.com/webinars)
    - [PODCAST](https://www.tackgtm.com/gtm-news-desk)
    - [BOOKS & GUIDES](https://www.tackgtm.com/go-to-market-resources)
- SERVICES
  
    - [ON DEMAND GTM SERVICES](https://www.tackgtm.com/on-demand-gtm-services)
    - [PODCAST PRODUCTION](https://www.tackgtm.com/b2b-video-podcast-production)
    - [DEMO CENTERS](https://www.tackgtm.com/demo-centers)
    - [CUSTOMER STORIES](https://www.tackgtm.com/tack-gtm-testimonials)
- ABOUT
  
    - [MEET MARK](https://www.tackgtm.com/about-tack)
    - [MEET THE TEAM](https://www.tackgtm.com/meet-the-team)

[BOOK A MEETING](https://meetings.hubspot.com/kilens)

# Finding Your Customer

Partner-led Growth is all about getting to the relationship in different, more natural ways.

[Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens)

 May 23, 2025

---

Partner-led Growth is all about getting to the relationship in different, more natural ways. 

In today’s GTM landscape, it’s no longer about taking a linear approach with X number of emails, a few phone calls, and some sub-par LinkedIn engagement.

People-first GTM is about the dance, not the walk. You’re using existing relationships to warm up the relationship you’re hoping to develop. You’re using helpful content with a known author who forms a connection with you, and who you can engage with and ask questions. 

It’s about having conversations with people who might be trying to sell to a similar set of accounts or type of buyer and sharing notes. 

It’s about asking customers for referrals and being part of the community-building process by teaching other customers how to do what they did. 

It’s the idea of six degrees of separation. That’s what People-first GTM is all about. 

And now, thanks to technology and social media, the actual proximity of those degrees of separation are extremely short. 

## Similar posts

<https://www.tackgtm.com/blog/authors-matter>

### [Authors Matter](https://www.tackgtm.com/blog/authors-matter)

Yet few B2B companies lean into the idea of authorship and ownership. I mean, it's called thought leadership for a reason!

 Mark Kilens  Jan 21, 2025

<https://www.tackgtm.com/blog/vibe-selling>

### [Vibe Selling](https://www.tackgtm.com/blog/vibe-selling)

That term, Vibe Selling is something you’ll be hearing from a lot more salespeople who just became superheroes.

 Mark Kilens  Jul 9, 2025

<https://www.tackgtm.com/blog/people-first-leadership>

### [People-first Leadership](https://www.tackgtm.com/blog/people-first-leadership)

One of my favorite books about leadership is "Leaders Eat Last" by Simon Sinek. Have you read it?

 Mark Kilens  May 21, 2025

![TACK LOGO](https://www.tackgtm.com/hubfs/logotype_white_original_RGB%201.svg)

TACK GTM LLC  
PO Box 913  
Newburyport, MA 01950

### COMPANY

- [About Us](https://www.tackgtm.com/about-tack)
- [TACK Insider](https://www.tackinsider.com/)
- [On Demand GTM Services](https://www.tackgtm.com/b2b-marketing-services-tack-gtm)

### RESOURCES

- [People-first GTM Model](https://www.tackgtm.com/people-first-gtm-model)

Copyright © 2025 TACK GTM LLC All rights reserved.

[Powered by Atlas - a B2B SaaS HubSpot theme](https://www.kalungi.com/atlas-hubspot-theme-for-b2b-saas-software)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Mark Kilens",
    "url" : "https://www.tackgtm.com/blog/author/mark-kilens"
  },
  "dateModified" : "2025-05-23T15:11:34.058Z",
  "datePublished" : "2025-05-23T15:11:34.000Z",
  "headline" : "Finding Your Customer",
  "image" : [ "https://www.tackgtm.com/hubfs/Screenshot%202025-04-15%20at%207.34.57%20PM.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://www.tackgtm.com/blog/finding-your-customer",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.tackgtm.com/hubfs/logotype_navy_original_RGB.jpg"
    },
    "name" : "TACK"
  }
}
```