Partner-led Growth is all about getting to the relationship in different, more natural ways.
In today’s GTM landscape, it’s no longer about taking a linear approach with X number of emails, a few phone calls, and some sub-par LinkedIn engagement.
People-first GTM is about the dance, not the walk. You’re using existing relationships to warm up the relationship you’re hoping to develop. You’re using helpful content with a known author who forms a connection with you, and who you can engage with and ask questions.
It’s about having conversations with people who might be trying to sell to a similar set of accounts or type of buyer and sharing notes.
It’s about asking customers for referrals and being part of the community-building process by teaching other customers how to do what they did.
It’s the idea of six degrees of separation. That’s what People-first GTM is all about.
And now, thanks to technology and social media, the actual proximity of those degrees of separation are extremely short.