Teach Don't Tell
If you want your content to be high-impact, follow this rule: every piece of content should teach someone something they can apply immediately.
Should enablement live under marketing? I think yes, it should not be role specific enablement like sales skills.
If you want your content to be high-impact, follow this rule: every piece of content should teach someone something they can apply immediately.
Every quarter you should be shipping a cornerstone asset. Here's what I consider to be cornerstone assets.
There are two types of campaigns a marketing team should be using. Don't confuse the two.