--- title: More Networks, Less Channels description: The first step to moving from channels to networks is to design a network map. image: https://www.tackgtm.com/hubfs/4O4A8352-X4.jpg --- [![TACK logo](https://www.tackgtm.com/hs-fs/hubfs/logotype_navy_original_RGB-1.png?width=110&height=29&name=logotype_navy_original_RGB-1.png)](https://www.tackgtm.com) - [COMMUNITY](https://www.tackgtm.com/product) - [THE GTM LIBRARY](https://thegtmlibrary.com/) - [MARKETING LEADERSHIP MASTERMIND](https://www.tackgtm.com/marketing-leadership-mastermind) - [MEMBER TESTIMONIALS](https://www.tackgtm.com/insider-testimonials) - RESOURCES - [WHAT IS PEOPLE-FIRST GTM?](https://www.tackgtm.com/people-first-gtm-model) - [BLOG](https://www.tackgtm.com/blog) - [WEBINARS](https://www.tackgtm.com/webinars) - [PODCAST](https://www.tackgtm.com/gtm-news-desk) - [BOOKS & GUIDES](https://www.tackgtm.com/go-to-market-resources) - SERVICES - [ON DEMAND GTM SERVICES](https://www.tackgtm.com/on-demand-gtm-services) - [PODCAST PRODUCTION](https://www.tackgtm.com/b2b-video-podcast-production) - [DEMO CENTERS](https://www.tackgtm.com/demo-centers) - [CUSTOMER STORIES](https://www.tackgtm.com/tack-gtm-testimonials) - ABOUT - [MEET MARK](https://www.tackgtm.com/about-tack) - [MEET THE TEAM](https://www.tackgtm.com/meet-the-team) [BOOK A MEETING](https://meetings.hubspot.com/kilens) # More Networks, Less Channels The first step to moving from channels to networks is to design a network map. [Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens) Jun 11, 2025 --- STOP thinking in channels. START thinking in networks. Here’s how to do it. For a long time, marketers have strategized, planned, and executed using channels. Channels like email marketing, paid search, social media, direct mail, paid social, etc. Channels are how we reach buyers. Yes, but not really. Channels are just that, a communication tool. What matters more today are the MESSENGERS in the channels. Plus, are filled to the brim with noise and other attention seekers. Networks though are different. A network could be a person, a brand, or a place. A network is an interconnected group of things and people. They are multi-dimensional where a channel is very one dimensional. Each person on LinkedIn is a network. So instead of thinking of LinkedIn as a channel. Think of each person’s network as a way to reach people. Aka a channel. That’s just one example. Here’s another. Your customers each have their own network. Think of each customer a potential source of introductions and revenue. STOP thinking in channels. START thinking in networks. Here’s how to do it. For a long time, marketers have strategized, planned, and executed using channels. Channels like email marketing, paid search, social media, direct mail, paid social, etc. Channels are how we reach buyers. Yes, but not really. Channels are just that, a communication tool. What matters more today are the MESSENGERS in the channels. Plus, are filled to the brim with noise and other attention seekers. Networks though are different. A network could be a person, a brand, or a place. A network is an interconnected group of things and people. They are multi-dimensional where a channel is very one dimensional. Each person on LinkedIn is a network. So instead of thinking of LinkedIn as a channel. Think of each person’s network as a way to reach people. Aka a channel. That’s just one example. Here’s another. Your customers each have their own network. Think of each customer a potential source of introductions and revenue. The first step to moving from channels to networks is to design a network map. Some call this an ecosystem map. It’s about identifying all the people, brands, and places you could use and partner with to reach the right buyers and customers. Putting a number to the reach of each possible network node and then visually organizing them. Followed by prioritizing each based on what they could be used for and their possible reach. Channel thinking is constraining. Network thinking is freeing. Every network node could be a source of growth. You’ll go from 6-8 channels to 600-800 networks.Some call this an ecosystem map. It’s about identifying all the people, brands, and places you could use and partner with to reach the right buyers and customers. Putting a number to the reach of each possible network node and then visually organizing them. Followed by prioritizing each based on what they could be used for and their possible reach. Channel thinking is constraining. Network thinking is freeing. Every network node could be a source of growth. You’ll go from 6-8 channels to 600-800 networks. ## Similar posts ### [Zero Click Content](https://www.tackgtm.com/blog/zero-click-content) The three channels I would focus on are social networks, generative search engines, and email.  Mark Kilens Jun 16, 2025 ### [Voices of People in Company Posts](https://www.tackgtm.com/blog/voices-of-people-in-company-posts) If you're writing posts for a company page on LinkedIn or any company on any social network, don't do this. Mark Kilens May 1, 2025 ### [Referral Programs](https://www.tackgtm.com/blog/referral-programs) I'm betting big that a shift from channels to networks is upon us. 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