Moving From Forms to Signals

Lots of forms are ick. 

I look at dozens of resources centers every month. And I'm blown away!

There are SO MANY forms embedded in resource centers. 

A better approach is to create one form that unlocks all of the resources. 

That's it. Give people the power to subscribe and learn more through a weekly email and give them instant access to everything. 

From there, marketers can track signals of engagement to determine what people are looking to learn about. 

Track what they download and click to determine how to follow-up, nurture, and add more value. 

Stop making people fill out form after form. Move to a signal-based resource center model with a one form 'subscribe and get it all experience.' 

Your buyers and customers will thank you.