Stop Buying Ads
Focus more on network growth and activation, and less on channels like paid search/social.
GTM Daily Blog
A daily editorial from Mark, Founder of TACK, dedicated to the latest thinking in B2B go-to-market.
Its mission is to help you match your go-to-market to how people actually buy today.
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Community Lifecycle Marketing
Don't leave community building to chance.
Mark Kilens
Jan 27, 2025
Deposits and Withdrawls
The golden rule is to deposit more than you withdraw, overtime.
Mark Kilens
Jan 24, 2025
Bringing Customer Success into Sales
One of the worst things that happens at companies is the "hand-off"
Mark Kilens
Jan 23, 2025
Presentations as Content
Digestible content in a format people can read like a book you would read to your kids.
Mark Kilens
Jan 23, 2025
Give Them A Kicker
Here's a simple thing he called that you can add to your partnership agreements with people.
Mark Kilens
Jan 21, 2025
Authors Matter
Yet few B2B companies lean into the idea of authorship and ownership. I mean, it's called thought leadership for a reason!
Mark Kilens
Jan 21, 2025
Lead Magnet + Newsletter
Offer a compelling lead magnet, aka cornerstone content offer, with your email newsletter.
Mark Kilens
Jan 16, 2025