---
title: Pocket Stories
description: Too much of the time we focus on the bigger, highly polished customer story. Why not instead create a collection of short pocket stories.
image: https://www.tackgtm.com/hubfs/AI-Generated%20Media/Images/A%20book%20in%20a%20pocket.jpeg
---

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# Pocket Stories

Too much of the time we focus on the bigger, highly polished customer story. Why not instead create a collection of short pocket stories.

[Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens)

 Apr 4, 2025

---

Pocket stories are essential. Too much of the time we focus on the bigger, highly polished customer story. Why not instead create a collection of 10, 15, 20 or more short pocket stories.

They can all follow a similar format. The problem, the way the customer solved the problem, the impact they feel since solving the problem.

Have them come from a variety of voices. Some from the economic buyer, some from the champion of the deal, and some from the end users.

These don't even have to be public stories. They can be stories that are told during one-on-one customer conversations. Plus they can be paired with some super simple graphics, be audio only or be video.

Another way to think about it are community pocket stories.

Stories from people in your owned community or just your brand's network that people can learn from quickly. Nothing to do with your product, rather the pain, solution, or category.

Maybe a better way to position these are "snackable stories." What da ya think? Got to run cause now I'm hungry.

## Similar posts

<https://www.tackgtm.com/blog/customer-impact-and-value>

### [Customer Impact and Value](https://www.tackgtm.com/blog/customer-impact-and-value)

We should be adding another thing to use in messaging, positioning and storytelling. 

 Mark Kilens  Apr 15, 2025

<https://www.tackgtm.com/blog/sell-with-stories-and-stats>

### [Sell With Stories & Stats](https://www.tackgtm.com/blog/sell-with-stories-and-stats)

Everyone loves a good story. In the age of infinite content and content creation costs going to zero, a compelling story will stand out. 

 Mark Kilens  Oct 9, 2024

<https://www.tackgtm.com/blog/the-strategic-narrative>

### [The Strategic Narrative](https://www.tackgtm.com/blog/the-strategic-narrative)

It's the story of why someone would buy what you're selling and what makes you unique and valuable in the eyes and mind of your customers. 

 Mark Kilens  Apr 14, 2025

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