Sell With Stories & Stats
Everyone loves a good story. In the age of infinite content and content creation costs going to zero, a compelling story will stand out.
Too much of the time we focus on the bigger, highly polished customer story. Why not instead create a collection of short pocket stories.
Everyone loves a good story. In the age of infinite content and content creation costs going to zero, a compelling story will stand out.
It's the story of why someone would buy what you're selling and what makes you unique and valuable in the eyes and mind of your customers.
I still see way too much company-first types of flexing on LinkedIn, in press releases, on websites. Stop the madness!