The Strategic Narrative
It's the story of why someone would buy what you're selling and what makes you unique and valuable in the eyes and mind of your customers.
Too much of the time we focus on the bigger, highly polished customer story. Why not instead create a collection of short pocket stories.
It's the story of why someone would buy what you're selling and what makes you unique and valuable in the eyes and mind of your customers.
We should be adding another thing to use in messaging, positioning and storytelling.
Everyone loves a good story. In the age of infinite content and content creation costs going to zero, a compelling story will stand out.