Promo Codes and Podcasts

Tracking the attribution of podcasts can be tricky. 

Using self-reported attribution on your forms is one way. 

But what about a promo code? 

More relevant to companies using a product-led growth motion. But nonetheless, you could use it with a sales team too. 

Just share a code, something simple like 'Insider', during the podcast or during a commercial in the podcast.

And instruct people share it with the salesperson they're speaking to or as they do self-checkout and BAM, you just got yourself a direct attribution win for your podcast.