Here are two fairly straightforward ways to activate your Customer-led Growth strategy.
1) Use product usage data to determine who your top customers are.
2) Use content engagement data to determine which customers are most engaged with your content and resources.
Once you’ve determined who is most engaged, reach out to the account owner to validate your data assumption, or if they don't have an account owner, do a simple conversational-style email asking one simple question to gauge if the data is indeed directionally correct.
Then it's about designing a program or offer to encourage customers to partner with you in a way that will benefit them and you.
💡 Marketing to Advocates 💡
Goal: Adoption & Retention
Channels: Newsletters, Nurture Streams, Customer Events, Customer Campaigns, Gifting Programs, Slack Community, Customer Awards
💡 Marketing with Advocates 💡
Goal: Awareness & Pipeline
Channels: Case Studies, Videos, Quotes, Reference Program (1:1, 1:many), Beta Programs, Referral Program, Speaking Opportunities, G2, TrustRadius Reviews