Types of Buyer Intent

There are better, more people-first ways to think about intent signals and how to use them. 

The key is to look at intent from the perspective of the customer journey. Don’t think about the source or type as much. Frame it like a buyer or customer would.

1. Problem intent

2. Solution intent

3. Product intent

4. Value intent

5. Advocacy intent

When it comes to intent signals, the focus is typically on numbers two or three—because that’s where a lot of data and intent providers specialize.

The bigger opportunities to make revenue growth more efficient and improve retention are in numbers one, four, and five.

What types of intent are you trying to better collect and use right now?