Who Should You Call?
When in doubt, go direct to the people who closest to the customer, or straight to the source.
Identify all the new leads that were generated in a given month and see what was their first touch attribution source.
When in doubt, go direct to the people who closest to the customer, or straight to the source.
Here's something that I think would go a LONG way in creating more customer delight and directly influencing word of mouth factor.
The golden triangle of go-to-market is the right segments, with the right GTM motions, with the right customer journeys.