Customer Milestones

One-year anniversary. Going live. Hitting an outcome-based ROI metric. Reaching a usage milestone.

Mark Kilens
May 29, 2025

Don’t forget to celebrate small and big customer milestones.

One-year anniversary. Going live. Hitting an outcome-based ROI metric. Reaching a usage milestone.

Or even a simple surprise-and-delight thing.

Never underestimate the power of a small gesture and reciprocity.

It’s a great lubricant for a word-of-mouth flywheel.

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