Authors Matter
Yet few B2B companies lean into the idea of authorship and ownership. I mean, it's called thought leadership for a reason!
One-year anniversary. Going live. Hitting an outcome-based ROI metric. Reaching a usage milestone.
Yet few B2B companies lean into the idea of authorship and ownership. I mean, it's called thought leadership for a reason!
One of my favorite books about leadership is "Leaders Eat Last" by Simon Sinek. Have you read it?
Here are 10 of my top resources I use every single month as a VP of Marketing.