Community-led Growth is all about creating distribution leverage for your business.
Over time, everything will be commoditized. Every product, every service. So you need to find a defensible differentiator when it comes to your go-to-market. Ideally, you’ll have a few for your product, too.
One thing that's for sure different is the story you tell and the people who rally around the story.
But that's not enough. You need to create leverage when it comes to reaching people with that story. But trying to reach them all by yourself is hard and usually gets more expensive, not less expensive.
What if you could activate a community of people who believe in that story and do it with them?
Community-led Growth is about finding the people and places that give you an edge when it comes to acquiring new customers. My favorite ways to do that are:
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Get your fellow teammates involved
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Build in public
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Ship before “perfect”
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Engage with anyone who's sharing
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Partner with other brands in your industry or category
When you have a community of people to help you tell your story, that's when the real magic happens.