---
title: Podcasts Made With and For Customers
description: Most podcasts are geared at reaching a wider audience and activating the top-of-funnel demand creation process.
image: https://www.tackgtm.com/hubfs/4O4A8396-X4.jpg
---

[![TACK logo](https://www.tackgtm.com/hs-fs/hubfs/logotype_navy_original_RGB-1.png?width=110&height=29&name=logotype_navy_original_RGB-1.png)](https://www.tackgtm.com)

- [COMMUNITY](https://www.tackgtm.com/product)
  
    - [THE GTM LIBRARY](https://thegtmlibrary.com/)
    - [MARKETING LEADERSHIP MASTERMIND](https://www.tackgtm.com/marketing-leadership-mastermind)
    - [MEMBER TESTIMONIALS](https://www.tackgtm.com/insider-testimonials)
- RESOURCES
  
    - [WHAT IS PEOPLE-FIRST GTM?](https://www.tackgtm.com/people-first-gtm-model)
    - [BLOG](https://www.tackgtm.com/blog)
    - [WEBINARS](https://www.tackgtm.com/webinars)
    - [PODCAST](https://www.tackgtm.com/gtm-news-desk)
    - [BOOKS & GUIDES](https://www.tackgtm.com/go-to-market-resources)
- SERVICES
  
    - [ON DEMAND GTM SERVICES](https://www.tackgtm.com/on-demand-gtm-services)
    - [PODCAST PRODUCTION](https://www.tackgtm.com/b2b-video-podcast-production)
    - [DEMO CENTERS](https://www.tackgtm.com/demo-centers)
    - [CUSTOMER STORIES](https://www.tackgtm.com/tack-gtm-testimonials)
- ABOUT
  
    - [MEET MARK](https://www.tackgtm.com/about-tack)
    - [MEET THE TEAM](https://www.tackgtm.com/meet-the-team)

[BOOK A MEETING](https://meetings.hubspot.com/kilens)

# Podcasts Made With and For Customers

Most podcasts are geared at reaching a wider audience and activating the top-of-funnel demand creation process.

[Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens)

 Jun 24, 2025

---

Most podcasts are geared at reaching a wider audience and activating the top-of-funnel demand creation process. 

But why not build a podcast for your customers?

You need to first have enough customers to warrant this approach, but once you do, this type of podcast can be a tremendous asset to help accelerate new business deals, improve customer adoption, and increase customer lifetime value.

Why? Because most of the guests on the show will be customers! What's better for a buyer and a customer than hearing from the voice of another customer? Not much. 

When I was at Drift, we did a podcast called [Conversation Starters](https://www.drift.com/podcasts/conversation-starters/). It was hosted by Sammi, one of Drift's Customer Success Managers. She brought customers and Drift employees onto the show to talk about all the ways they were using Conversational Marketing and Sales to drive pipeline and revenue. 

We then repurposed a ton of the podcast content into guides, short clips, and one-pagers for the Sales and Customer Success teams. 

PURE GOLD!

## Similar posts

<https://www.tackgtm.com/blog/surprise-them-each-day>

### [Surprise Them Each Day](https://www.tackgtm.com/blog/surprise-them-each-day)

Here's something that I think would go a LONG way in creating more customer delight and directly influencing word of mouth factor. 

 Mark Kilens  Jan 7, 2025

<https://www.tackgtm.com/blog/go-to-market-intelligence>

### [Go-to-Market Intelligence](https://www.tackgtm.com/blog/go-to-market-intelligence)

This isn’t about working harder. It’s about becoming adaptive, signal-driven, and executing creatively.

 Mark Kilens  Jul 17, 2025

<https://www.tackgtm.com/blog/fit.-intent.-qualification>

### [Fit. Intent. Qualification](https://www.tackgtm.com/blog/fit.-intent.-qualification)

The three things a marketing and sales team must unite around. 

 Mark Kilens  Jan 3, 2025

![TACK LOGO](https://www.tackgtm.com/hubfs/logotype_white_original_RGB%201.svg)

TACK GTM LLC  
PO Box 913  
Newburyport, MA 01950

### COMPANY

- [About Us](https://www.tackgtm.com/about-tack)
- [TACK Insider](https://www.tackinsider.com/)
- [On Demand GTM Services](https://www.tackgtm.com/b2b-marketing-services-tack-gtm)

### RESOURCES

- [People-first GTM Model](https://www.tackgtm.com/people-first-gtm-model)

Copyright © 2025 TACK GTM LLC All rights reserved.

[Powered by Atlas - a B2B SaaS HubSpot theme](https://www.kalungi.com/atlas-hubspot-theme-for-b2b-saas-software)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Mark Kilens",
    "url" : "https://www.tackgtm.com/blog/author/mark-kilens"
  },
  "dateModified" : "2025-06-24T21:18:28.002Z",
  "datePublished" : "2025-06-24T21:18:28.000Z",
  "headline" : "Podcasts Made With and For Customers",
  "image" : [ "https://www.tackgtm.com/hubfs/4O4A8396-X4.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://www.tackgtm.com/blog/podcasts-made-with-and-for-customers",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.tackgtm.com/hubfs/logotype_navy_original_RGB.jpg"
    },
    "name" : "TACK"
  }
}
```