BTS - Behind the Scenes.
This is such a great, people-first way to make your brand and culture feel more real, human, and authentic.
I'm surprised I don't see more BTS. I'm guilty of not leaning into this approach enough, especially since the pandemic happened. I think remote work has had an impact. But it can't be an excuse.
Here are some of my favorite ways to show your audience some fun BTS content.
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Video outtakes
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Employees in the wild (e.g. authentic photos and videos of people living their best life)
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Customer visits (e.g. quick videos with customers)
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Day in the life content
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Team meeting fun and shenanigans
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Content with executives and founders
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Videos showing “how the sausage is made”
What other kinds of BTS content have you seen that you can take inspiration from?