User Experience Research

A hidden treasure trove for marketing teams is user experience research.

This function tends to sit in a product team, yet marketing teams can learn so much from partnering with a UX researcher. 

They give marketers valuable insights like:

Understanding Users

• Conducting interviews, surveys, and usability tests

• Observing user behavior to uncover frustrations and needs

Collecting and Analyzing Data

• Using qualitative (e.g., interviews) and quantitative (e.g., A/B testing) methods

• Identifying trends and patterns to improve design decisions

Testing and Evaluating Designs

• Running usability tests on prototypes or live products

• Gathering feedback to refine features and interfaces

The marketing function that shoudl partner the closest with a UX researcher is product marketing followed by deamnd gen.