---
title: Partnering WITH Your Customers
description: Here are seven of my favorite ways to create more customer delight while creating new revenue at the same time.
image: https://www.tackgtm.com/hubfs/4O4A8380-X4.jpg
---

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# Partnering WITH Your Customers

Here are seven of my favorite ways to create more customer delight while creating new revenue at the same time.

[Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens)

 Jun 12, 2025

---

Customers deserve more. I'm sure we have all felt that.

Here are seven of my favorite ways to create more customer delight while creating new revenue at the same time.

1) Customer Reference Program: Partner with customers to help you turn potential buyers into delighted customers.

2) Training and Enablement: Improve retention and increase upgrades through teaching customers how to get more value with your product.

3) Customer Examples: Take what your customers are doing with your product and use it to teach customers and buyers.

4) Customer Awards: Proof, FOMO and recognition for customers doing amazing things.

5) Customer Only Events: Show how much you love your customers with small events made just for them. And from time-to-time, invite 5-10 buyers so they can see what they’re missing.

6) Maturity Model: Build a framework to help customers understand where they are in the journey of mastering your solution and all the possible product features.

7) Podcast: A video podcast that tells the story of your customers. Why they bought, how they changed and the IMPACT it's having on them and the business.

1+1 can equal 3!

## Similar posts

<https://www.tackgtm.com/blog/dont-create-a-podcast-unless>

### [Don't Create a Podcast, Unless...](https://www.tackgtm.com/blog/dont-create-a-podcast-unless)

Don't create a podcast for the sake of creating a podcast. Here are some of my podcasting golden rules.

 Mark Kilens  Mar 6, 2025

<https://www.tackgtm.com/blog/podcasts-made-with-and-for-customers>

### [Podcasts Made With and For Customers](https://www.tackgtm.com/blog/podcasts-made-with-and-for-customers)

Most podcasts are geared at reaching a wider audience and activating the top-of-funnel demand creation process.

 Mark Kilens  Jun 24, 2025

<https://www.tackgtm.com/blog/surprise-them-each-day>

### [Surprise Them Each Day](https://www.tackgtm.com/blog/surprise-them-each-day)

Here's something that I think would go a LONG way in creating more customer delight and directly influencing word of mouth factor. 

 Mark Kilens  Jan 7, 2025

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Newburyport, MA 01950

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