Creative Intelligence
Creative intelligence is the sum of five unique types of intelligence.
GTM Daily Blog
A daily editorial from Mark, Founder of TACK, dedicated to the latest thinking in B2B go-to-market.
Its mission is to help you match your go-to-market to how people actually buy today.
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Websites to Memberships
Will websites every go away? Maybe, but probably not for a very long time.
Mark Kilens
Dec 10, 2024
Audit for Quality Not Quantity
The end of the year is a great time to do an audit.
Mark Kilens
Dec 9, 2024
People-first PR
Brand storytelling is best done through the voice and personalities of actual people.
Mark Kilens
Dec 6, 2024
Brand is a Reflection of Your Culture
Invest more in culture and people. Your go-to-market needs it.
Mark Kilens
Dec 5, 2024
Ideal Customer Profile
Here's what I think an ideal customer profile should consist of.
Mark Kilens
Dec 4, 2024
Cohort-Based Communities
Growing a community is hard.
Mark Kilens
Dec 3, 2024
Moving From Forms to Signals
I look at dozens of resources enters every month. And I'm blown away!
Mark Kilens
Dec 3, 2024