Authors Matter
Yet few B2B companies lean into the idea of authorship and ownership. I mean, it's called thought leadership for a reason!
GTM Daily Blog
A daily editorial from Mark, Founder of TACK, dedicated to the latest thinking in B2B go-to-market.
Its mission is to help you match your go-to-market to how people actually buy today.
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Lead Magnet + Newsletter
Offer a compelling lead magnet, aka cornerstone content offer, with your email newsletter.
Mark Kilens
Jan 16, 2025
Teach Me With Context
The tip today is to be more helpful when you sell.
Mark Kilens
Jan 16, 2025
Emotions Rule
Everything we do is based on emotions. Just check this out:
Mark Kilens
Jan 15, 2025
Word of Mouth Inputs
Today's tip is about a simple thing you can do to make the channel more effective.
Mark Kilens
Jan 13, 2025
Create a Spark
Create a piece of content that attracts people and teaches them a different or new way.
Mark Kilens
Jan 10, 2025
Social Media Managers 3.0
They are no longer a social media manger. They are a blend of...
Mark Kilens
Jan 10, 2025
Willy Wonka Chocolate Bar
When launching your next piece of long-form content, hide a candy bar in it.
Mark Kilens
Jan 8, 2025