Audience Engagement Optimization
The process of creating and engaging an audience to deliver value to its participants.
GTM Daily Blog
A daily editorial from Mark, Founder of TACK, dedicated to the latest thinking in B2B go-to-market.
Its mission is to help you match your go-to-market to how people actually buy today.
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Creating a Great Demo
The key though is to learn all of this through a discovery process that's thorough and educational.
Mark Kilens
Mar 4, 2025
Video Production Tiers
Super simple tip today. Don’t over produce your videos.
Mark Kilens
Feb 28, 2025
GTM Calendar
Every company should have one calendar that contains all of its important go-to-market activities.
Mark Kilens
Feb 27, 2025
Event Planning 101
Planning events should not be so hard.
Mark Kilens
Feb 26, 2025
8Ps of Marketing
The 4Ps of marketing is a myth. There are actually 8.
Mark Kilens
Feb 25, 2025
Creating Dynamic Webinars
Webinars have been around for decades. But most are boring, talking at you style presentation that are basically like watching paint dry.
Mark Kilens
Feb 25, 2025
Influencer Marketing Trap
Most brands think of creators as an awareness play. That’s a mistake.
Mark Kilens
Feb 24, 2025