Segments, Motions, Journeys
The golden triangle of go-to-market is the right segments, with the right GTM motions, with the right customer journeys.
GTM Daily Blog
A daily editorial from Mark, Founder of TACK, dedicated to the latest thinking in B2B go-to-market.
Its mission is to help you match your go-to-market to how people actually buy today.
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Behind the Scenes
This is such a great, people-first way to make your brand and culture feel more real, human, and authentic.
Mark Kilens
Mar 25, 2025
Monthly Cohorts
Track your leads every month until they are closed lost or closed won.
Mark Kilens
Mar 24, 2025
Expectations
Audit where you set expectations with your buyers and customers. Here's a good list to help you get started.
Mark Kilens
Mar 21, 2025
Business ADDED Framework
Businesses are going to be made up of five core ingredients, something I'm calling the ADDED Framework
Mark Kilens
Mar 20, 2025
Craft Your Culture
Culture and character have a lot in common.
Mark Kilens
Mar 19, 2025
Webinar Recaps
Don't leave your webinars out to pasture.
Mark Kilens
Mar 18, 2025
What Objections?
Objections are everywhere. I don't have time. It's too expensive. I don't see enough value. It doesn't work well enough.
Mark Kilens
Mar 17, 2025