Emotions Rule
Everything we do is based on emotions. Just check this out:
GTM Daily Blog
A daily editorial from Mark, Founder of TACK, dedicated to the latest thinking in B2B go-to-market.
Its mission is to help you match your go-to-market to how people actually buy today.
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Word of Mouth Inputs
Today's tip is about a simple thing you can do to make the channel more effective.
Mark Kilens
Jan 13, 2025
Create a Spark
Create a piece of content that attracts people and teaches them a different or new way.
Mark Kilens
Jan 10, 2025
Social Media Managers 3.0
They are no longer a social media manger. They are a blend of...
Mark Kilens
Jan 10, 2025
Willy Wonka Chocolate Bar
When launching your next piece of long-form content, hide a candy bar in it.
Mark Kilens
Jan 8, 2025
Partner More With Sales
We marketers always seem to miss the fact that our best channel to build trust and get in front of the right people is right in front of our eyes.
Mark Kilens
Jan 7, 2025
Surprise Them Each Day
Here's something that I think would go a LONG way in creating more customer delight and directly influencing word of mouth factor.
Mark Kilens
Jan 7, 2025
Fit. Intent. Qualification
The three things a marketing and sales team must unite around.
Mark Kilens
Jan 3, 2025