Micro Customer Journey Moments
Pay close attention to your micro customer journey moments. For example, the discovery call.
GTM Daily Blog
A daily editorial from Mark, Founder of TACK, dedicated to the latest thinking in B2B go-to-market.
Its mission is to help you match your go-to-market to how people actually buy today.
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Pocket Stories
Too much of the time we focus on the bigger, highly polished customer story. Why not instead create a collection of short pocket stories.
Mark Kilens
Apr 4, 2025
Influencer Marketing Rethought
The best influencers are your customers. Full stop.
Mark Kilens
Apr 3, 2025
More Tools, Less Content
I'm betting big on free tools. Are you? Here's why.
Mark Kilens
Apr 2, 2025
Ask For The Intro
A super simple thing every sales and customer success team should be doing is asking for an intro.
Mark Kilens
Apr 2, 2025
User Experience Research
This function tends to sit in a product team, yet marketing teams can learn so much from partnering with a UX researcher.
Mark Kilens
Mar 31, 2025
Creating in Public
A great thing you can do to grow more efficiently is to build and create WITH people.
Mark Kilens
Mar 29, 2025
GTM Enablement Library
A library that's built for your go-to-market teams. Filled with everything they need to do their jobs more effectively.
Mark Kilens
Mar 27, 2025