Why Should I Buy Your Product?
I recently found a world class example of how to answer this question, at scale.
GTM Daily Blog
A daily editorial from Mark, Founder of TACK, dedicated to the latest thinking in B2B go-to-market.
Its mission is to help you match your go-to-market to how people actually buy today.
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Short Term vs. Long Term
Creating a durable, enduring company requires you to do both.
Mark Kilens
Feb 5, 2025
Authentic Interactions > Artificial Intelligence
An authentic interaction is a human-first experience. A human to human experience that could be one-on-one or one-to-many.
Mark Kilens
Feb 4, 2025
Referral Programs
I'm betting big that a shift from channels to networks is upon us.
Mark Kilens
Feb 3, 2025
LinkedIn Company Pages Need Help
They suck because the company is posting mostly self-serving content, the posts aren't written well, and they don't engage with other posts or pages.
Mark Kilens
Jan 31, 2025
How to Do SWAG Right
Here's how I would approach rethinking SWAG and making it a positive for your brand
Mark Kilens
Jan 30, 2025
Customer-led Growth FTW
Today's tip is short and to the point. Have your customers train your team. Astonishingly this doesn't happen enough.
Mark Kilens
Jan 29, 2025
Stop Buying Ads
Focus more on network growth and activation, and less on channels like paid search/social.
Mark Kilens
Jan 28, 2025