Fit. Intent. Qualification
The three things a marketing and sales team must unite around.
GTM Daily Blog
A daily editorial from Mark, Founder of TACK, dedicated to the latest thinking in B2B go-to-market.
Its mission is to help you match your go-to-market to how people actually buy today.
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Ideal Creator Profile
The key to a successful partnership is matching the ideal customer profile of the company with an ideal creator profile.
Mark Kilens
Jan 2, 2025
Value Creators
There are three types of value you can help create.
Mark Kilens
Dec 31, 2024
How it Works
Way too many businesses throw the 'what' at you.
Mark Kilens
Dec 30, 2024
The Walking Deck
A walking deck can be many different things. It could be an elevator pitch, a proposal, a strategy.
Mark Kilens
Dec 27, 2024
Do The Debrief
This one’s all about the importance of doing debriefs and how to run an effective one.
Mark Kilens
Dec 26, 2024
Grow an Audience, Build a Community, and Delight Customers
Marketers have lost their way a bit. All of the fancy tech and growth hacks of the last 20 years have distracted us from what truly matters.
Mark Kilens
Dec 23, 2024
Professional Value
People are selfish. What they are truly seeking is status or money.
Mark Kilens
Dec 20, 2024