Distribution Leverage With Community-led Growth
Over time, everything will be commoditized. Every product, every service. So you need to find a defensible differentiator.
GTM Daily Blog
A daily editorial from Mark, Founder of TACK, dedicated to the latest thinking in B2B go-to-market.
Its mission is to help you match your go-to-market to how people actually buy today.
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Stop Focusing on Tactics
Focus on these three things instead.
Mark Kilens
Jun 9, 2025
Types of Buyer Intent
There are better, more people-first ways to think about intent signals and how to use them.
Mark Kilens
Jun 6, 2025
High-Level Brand Positioning Framework
Introduction & Foundation: Vision, mission, value prop, and the purpose of this framework
Mark Kilens
Jun 5, 2025
GTM Enablement For the Win
Should enablement live under marketing? I think yes, it should not be role specific enablement like sales skills.
Mark Kilens
Jun 2, 2025
Customer Milestones
One-year anniversary. Going live. Hitting an outcome-based ROI metric. Reaching a usage milestone.
Mark Kilens
May 29, 2025
GTM Motions vs. Growth Motions vs. Purchase Motions
There are three primary GTM Motions. Marketing-led, Sales-led or Partner-led.
Mark Kilens
May 28, 2025
Don't Skip the Debrief
I've found that having everyone do the debrief documentation before the meeting works much better.
Mark Kilens
May 27, 2025