Two Customer-led Growth Plays
Here are two fairly straightforward ways to activate your Customer-led Growth strategy.
GTM Daily Blog
A daily editorial from Mark, Founder of TACK, dedicated to the latest thinking in B2B go-to-market.
Its mission is to help you match your go-to-market to how people actually buy today.
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Finding Your Customer
Partner-led Growth is all about getting to the relationship in different, more natural ways.
Mark Kilens
May 23, 2025
People-first Leadership
One of my favorite books about leadership is "Leaders Eat Last" by Simon Sinek. Have you read it?
Mark Kilens
May 21, 2025
Using Customers in Ads
Here's a real simple thing we should all be doing more. Using real customers in the ads we create and on landing pages.
Mark Kilens
May 20, 2025
Micro Campaigns vs. Integrated Campaigns
There are two types of campaigns a marketing team should be using. Don't confuse the two.
Mark Kilens
May 19, 2025
Go-to-Account Plan
The idea of creating a strategy for a singular account.
Mark Kilens
May 16, 2025
10 Free Go-to-Market Resources
Here are 10 of my top resources I use every single month as a VP of Marketing.
Mark Kilens
May 15, 2025
Marketing Leadership Lessons
15 golden rules of leadership from my 15 years of leadership experience.
Mark Kilens
May 14, 2025