Distribution Leverage With Community-led Growth
Over time, everything will be commoditized. Every product, every service. So you need to find a defensible differentiator.
A daily editorial from Mark, Founder of TACK, dedicated to the latest thinking in B2B go-to-market.
Its mission is to help you match your go-to-market to how people actually buy today.
Over time, everything will be commoditized. Every product, every service. So you need to find a defensible differentiator.
Focus on these three things instead.
There are better, more people-first ways to think about intent signals and how to use them.